Our journey together: Ashlee Rose & Bows Ltd
Kia Ora and welcome to our story! We're Ashlee Rose & Bows Ltd, a small New Zealand–based business with a big heart, crafting cheer bows, scrunchies, dance accessories, and personalised gifts. Discover the passion and purpose behind every handmade item.
A mother-daughter dream realised
What makes our shop truly special is that it’s started as a mother–daughter journey.
My girls would choose scrunchie fabrics, patterns, and colours, and I bring their ideas to life through sewing and crafting.
Together, we created this little business to help support their cheerleading fundraising efforts — turning creativity and teamwork into something meaningful, which is where creating Cheer bows come into action.
Every item is made with love, care, and purpose, aiming to spread joy and happiness to children all around, making them feel special.
Crafted with care, designed to delight
We pour our hearts into every custom cheer bow, handcrafted scrunchie, and personalised keepsake. Our greatest joy comes from seeing the videos of happiness when our items are unboxed. This truly shows what Ashlee Rose & Bows Ltd is all about – giving a creative outlet that shines through for others. We hope you feel this connection and appreciation for the dedication in every stitch.
Supporting dreams, one bow at a time
Thank you for being here and supporting our family’s passion. Your purchase not only supports a small NZ business, but also two determined young cheerleaders chasing their dreams. We believe in creating beautiful accessories that inspire confidence and bring smiles, connecting with you through our shared love for creativity and the joy of giving. It's more than just a purchase; it's a part of our story and your support means the world to us.
"The cheer bow we ordered from Ashlee Rose & Bows Ltd was absolutely beautiful and made my daughter's day! The quality is amazing, and you can truly feel the love put into it."
A delighted parent